Privacy Policy – McBride Coaching Ltd

Trading as Tony McBride – Career Navigation Specialist

Last Updated: September 9, 2025

1. Introduction and Your Details

1.1 McBride Coaching Ltd (a company registered in England and Wales, Company Number: 16423449), trading as Tony McBride – Career Navigation Specialist (“we”, “us”, “our”), is committed to protecting and respecting your privacy. McBride Coaching Ltd is the controller responsible for your personal data.

1.2 This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our services, or otherwise interact with us.

1.3 We are registered with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues, under registration number ZB895032.

1.4 If you have any questions about this Privacy Policy or our data protection practices, please contact us at:

• Email: contact@tonymcbride.net

• Postal Address: McBride Coaching Ltd, Suite 3, 2nd Floor Didsbury House, 748 – 754 Wilmslow Road, Didsbury, Greater Manchester, M20 2DW, United Kingdom.

2. What Personal Data We Collect

2.1 We may collect, use, store, and transfer various kinds of personal data about you, including:

• Identity Data: Your first name, last name, and username.

• Contact Data: Your billing address, email address, and telephone numbers.

• Professional and Background Data: Information from your CV, details about your career aspirations and challenges shared during coaching, and any other documents you provide.

• Session Data: Transcriptions of conversations from online coaching sessions.

• Transaction Data: Details about payments and the services you have purchased.

• Technical Data: Your IP address, browser type, operating system, and other technical details from your device when you use our website.

• Usage Data: Information about how you use our website and services.

• Marketing and Communications Data: Your preferences for receiving marketing from us.

• User Account Data: Your username and password if you create an account on our website.

3. How We Collect Your Personal Data

3.1 We collect data through different methods:

• Direct Interactions: When you provide data by filling in forms, corresponding with us by email, or during coaching sessions.

• Automated Technologies: When you interact with our website, we may automatically collect Technical Data through cookies and similar technologies.

• Third Parties: We may receive data from third parties, such as analytics providers (Google Analytics, Microsoft Clarity) and payment providers (Stripe, PayPal, Klarna, SumUp).

4. Lawful Basis for Processing Your Personal Data

4.1 We will only use your personal data when the law allows us to. The most common legal bases we rely on are:

• Performance of Contract: To provide the services you have paid for.

• Legitimate Interests: To run and improve our business, where our interests do not override your rights.

• Consent: To send you direct marketing communications.

• Legal Obligation: To comply with legal requirements, such as keeping financial records for tax purposes.

5. How We Use Your Personal Data

5.1 We use your personal data for various purposes, including to provide our services, manage our relationship with you, process payments, operate and improve our business and website, and send marketing communications where you have consented.

6. Data Sharing and Disclosures (Third Parties)

6.1 We may share your personal data with the following categories of third parties to provide our services:

• Payment Processors: Stripe, PayPal, Klarna, and SumUp.

• Accounting Software: QuickBooks.

• Email Marketing Platform: MailChimp.

• Communication and Collaboration Tools: Google Meet.

• Automation and Integration Platforms: Make.com.

• Website and E-commerce Platform: WordPress with WooCommerce.

• Professional Advisors: Our accountants, solicitors, etc.

• Law Enforcement or Regulatory Bodies: If legally required. 6.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. Data Security

7.1 We have put in place appropriate security measures to protect your personal data, including the use of anti-virus software, firewalls, strong passwords, and two-factor authentication (2FA) on key systems. Access to your personal data is limited to authorised personnel only.

8. Data Retention

8.1 We will only retain your personal data for as long as necessary. Our retention periods are:

• Client engagement records: For 3 years after our engagement ends.

• Financial records: For 6 years for tax purposes.

• Mailing list data: For as long as you remain subscribed.

• Enquiries from non-clients: For 3 years after the last communication.

9. Your Legal Rights

9.1 Under UK data protection law, you have rights including the right to access, correct, erase, or object to the processing of your personal data. If you wish to exercise any of these rights, please contact us.

10. Cookies and Other Tracking Technologies

10.1 Our website uses cookies for functionality and to improve your experience. We use essential cookies for basic website operation and non-essential cookies for analytics (e.g., Google Analytics, Microsoft Clarity) and social media (e.g., LinkedIn embeds). 10.2 Managing Your Cookie Preferences: You can manage your preferences for non-essential cookies at any time through the cookie consent banner provided on our website (powered by CookieYes). You can also control cookies through your browser settings, though blocking essential cookies may affect website functionality.

11. International Data Transfers

11.1 Some of our third-party service providers are based outside the UK, so their processing of your personal data will involve a transfer of data outside the UK. Where this happens, we ensure that appropriate safeguards (such as the UK’s International Data Transfer Agreement or participation in the Data Privacy Framework) are in place, as provided by these services.

12. Changes to This Privacy Policy

12.1 We may update this Privacy Policy from time to time. The “Last Updated” date at the top will indicate the latest version. For significant changes, we may notify you via email.

13. Contact Details for Data Protection Queries and Complaints

13.1 If you have any questions or complaints about our use of your personal data, please contact us first at contact@tonymcbride.net. 13.2 You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). Our ICO registration number is ZB895032.