You lack clear career direction
You know you have a wealth of talent, but you are not sure which roles you should actually target in today's market without stepping down or taking a pay cut.
Attention Mid-to-Senior Professionals in Tech, Transformation, Operations, Finance, and Risk:
Stop Applying for Roles That Do Not Fit. Start Attracting Opportunities That Align With Your True Value.
Uncover your core transferable skills, map out the exact roles that fit your career preferences, and showcase your commercial value with a professionally written CV and LinkedIn profile that beats automated screening.
Does this sound familiar?
You have spent 10, 15, or 20 years building a successful corporate career. Now, as you navigate a job move or redundancy, you are facing a frustrating reality:
Your job search feels scattered
You are applying for a wide variety of vacancies, hoping something sticks, but receiving nothing back except automated rejection emails or total silence.
You are wrestling with ATS filters
You know automated Applicant Tracking Systems are screening out your applications, but you are unsure how to rephrase your experience without losing your authentic voice.
Your LinkedIn profile is invisible
You see peers and colleagues sharing updates about new roles, while your own profile fails to attract recruiters or executive search consultants.
You worry your background is holding you back
Concerns about ageism, career breaks, or long tenure at a single organisation make you doubt whether companies will value your experience.
Generic job hunting does not work in a competitive corporate market.
Right now, you might feel unsettled, stuck, or concerned that your loyalty and experience have left you with limited options.
It is not a reflection of your talent. You simply need the right target strategy and positioning.
Imagine this instead:
Crystal-clear role clarity
Receiving a bespoke Personalised Career Clarity Report that pinpoints the exact senior roles aligned with your genuine transferable skills and personal preferences.
A focused application strategy
Partnering 1:1 on a dedicated Job Search Strategy Coaching session so you know precisely how to approach the market and engage hiring directors.
A CV that commands respect
Holding a clean, professionally written document that passes ATS keywords, highlights quantifiable commercial ROI, and positions you as a Top Candidate.
An executive LinkedIn profile
A fully rewritten online presence that positions you as a recognised subject matter expert in your field.
1 month of active application support
Guidance to help determine if the job you’ve found is the right one and how to secure an interview for every vacancy you target over 30 days.
Real Client Transformation
“Tony helped me realise my worth and approach the job market with confidence and clarity. The Personalised Career Clarity Report opened my eyes to roles I had not even considered, and the CV he produced was exceptional. If you are looking for someone who truly gets it, Tony is your guy.”
RashmitaFinance Director
Introducing Career & CV Coaching
Career & CV Coaching is an end-to-end strategic partnership designed to solve two core challenges: figuring out where your experience adds the highest commercial value, and packaging that value so hiring managers immediately notice you.
What makes this different from other career services?
Strategic Role Mapping First
Before writing a single word of your CV, we unpick your background to map out roles where you naturally excel, preventing you from wasting time on unsuitable applications.
Certified CV Writing Expertise
Written directly by me as a Certified CV Writer, combining 18 years of corporate experience in Big Four consultancy (PwC) and Financial Services with modern hiring standards.
1 Month of Active Application Support
Most services write a document and leave you to it. I provide 30 days of active tailoring support with every application.
What You Get
Here is everything included in your Career & CV Coaching package:
90-Minute Career Deep Dive (1:1 Session)
An intensive consultation where we examine your full background, unpick your transferable skills, and establish your career priorities.
Personalised Career Clarity Report
A bespoke strategic guide detailing the exact role titles, sectors, and target profiles that fit your experience and preferences.
90-Minute 1-2-1 Job Search Strategy Coaching
A dedicated session building your custom job-hunting campaign, targeting hidden market opportunities, and establishing your outreach plan.
Professionally Written CV
Custom-crafted by me as a Certified CV Writer to pass ATS algorithms, highlight commercial impact, and impress hiring managers.
Professionally Written LinkedIn Profile
Rebuilt to align with your new CV positioning, optimise search keywords, and attract executive search consultants.
1 Month of Job Application Support
1:1 guidance on tailoring your document for every vacancy you target over 30 days.
Included Fast-Action Bonuses
Bonus 1
1 Month Access to the Career Transition Tool
Unlimited AI-powered job match reports, trained on Tony's career coaching knowledge, and instant tailoring recommendations.
Bonus 2
1 Month of Weekly Group Coaching Calls
Live weekly access to me to troubleshoot obstacles, refine applications, and maintain momentum.
Bonus 3
1 Month Access to the Private WhatsApp Community
Connect with fellow mid-to-senior professionals navigating similar corporate transitions.
Real Client Transformation
“Tony is an exceptional coach. I particularly valued his clear approach to identifying transferable skills and reframing my progression through a strategic lens. He considers not just the job market, but also your strengths, motivations, and priorities. Working with him is empowering.”
ElenaDirector of People Experience & CultureReal Client Transformation
“Having found myself unexpectedly unemployed in my 50s, I was negative about my chances. Tony's consultation made me realise the vast wealth of experience I brought. The Career Clarity report was a real eye-opener. I secured new employment about a month and a half after losing my job.”
Denise HartWorkday ConsultantThis is PERFECT for you if:
- You are a mid-to-senior professional (10+ years experience) in Tech, Transformation, Operations, Finance, Risk, Governance, or Professional Services.
- You feel unsettled in your current role or are navigating redundancy, and need absolute clarity on your next strategic move.
- You want an objective expert to map out your target roles, rewrite your CV and LinkedIn profile, and support your applications for a full month.
- You are ready to engage in the process and do the work required to become the Top Candidate.
This is NOT for you if:
- You are a graduate or entry-level candidate with less than 10 years experience.
- You are looking for a passive magic wand without being willing to examine your achievements.
- You want a cheap, automated template without personalised 1:1 coaching input.
Meet Your Coach: Tony McBride
Hi, I am Tony McBride.
I spent 18 years in corporate environments, including Big Four consultancy (PwC) and Financial Services (Santander), before specialising as a Career Transition Coach and Certified CV Writer.
Over the past two years, I have helped over 200 senior leaders across the UK and Ireland land high-impact roles. My work earned me the Northern Ireland Professional Services StartUp of the Year Award.
I know how frustrating it feels to send applications into a black hole or feel uncertain about your direction. My job is to give you total clarity on where you belong in the market, extract your commercial value, and build an application campaign that gets results.
Career Transition Tool
This is much more than a simple tracker.
This comprehensive tool helps you with every single job application by ranking how likely you are to secure it.
It provides clear, actionable steps on how to tailor your CV to get more interviews, delivers bespoke guidance on how to prepare for those specific interviews, and meticulously tracks your job application pipeline.
“He’d vet the role, then give pointers on how to tailor the CV to best fit the criteria. I’ve seen an immediate shift in the number of applications reaching interviews.”
JoeL&D SpecialistLinkedIn review“You can submit your CV against job descriptions for review. It checks for a suitable match and suggests amendments 24/7.”
HenkService Delivery ManagerLinkedIn review“The advice from Tony, and the use of the CV checker, was invaluable during my search. Knowing it’s the process that’s broken, not you, was so appreciated.”
TimOperations ManagerGoogle reviewFrequently Asked Questions
Yes. In our 1:1 Career Deep Dive, we identify your core transferable skills and personal preferences. I then produce your Personalised Role Mapping Report, which outlines the exact roles you are qualified to target today without needing extra qualifications.
Transform Your Career Strategy & Start Landing Interviews
Stop guessing where you fit in the market. Get complete 1:1 role mapping, search strategy coaching, certified CV writing, LinkedIn profile rewriting, 1 month of application support, software access, and group coaching today.
Career & CV Coaching
- 1:1 Career Deep Dive (90 Mins)
- Personalised Role Mapping Report
- 1:1 Job Search Strategy Coaching (90 Mins)
- Certified CV & LinkedIn Profile Rewrite
- 1 Month of Job Application Support
- 3 Fast-Action Bonuses Included
Flexible Payment Option: Select Klarna at checkout to split the cost into 3 interest-free monthly payments.