Your applications vanish into a void
You submit your CV online and receive nothing back except automated rejection emails or total silence.
Attention Mid-to-Senior Professionals in Tech, Transformation, Operations, Finance, and Risk:
Stop Sending Your CV Into a Black Hole. Start Landing Interviews for the Roles You Actually Want.
Showcase your expertise with a professionally written CV and LinkedIn profile that beats automated ATS screening, proves your commercial value, and commands the attention of time-poor hiring managers.
Does this sound familiar?
You have spent 10, 15, or 20 years building a successful corporate career. You used to get head-hunted for roles, but suddenly, today’s hiring market feels unrecognisable:
You are getting filtered out at Stage 1
You know automated Applicant Tracking Systems (ATS) are screening you out based on keyword algorithms, but you are not sure how to rephrase your genuine experience without sounding like a robot.
You fail the non-specialist recruiter check
Internal talent acquisition teams and recruiters are reading your document against a brief, but because your CV reads like a basic job description of duties rather than commercial results, they lack the confidence to put you forward.
Hiring managers do not see your value
Time-poor directors will not spend ten minutes searching between paragraphs to decipher your background. They need to see proof of your impact in five seconds flat.
You worry your background is working against you
Concerns about ageism, career breaks, or long tenure at a single company make you question your worth in today's market.
The market has changed. Your strategy needs to change with it.
Right now, you might feel frustrated and defeated, wondering if you have to take a step down or compromise on your salary just to get noticed.
It is not a reflection of your talent. The job application process is what is broken.
Imagine this instead:
Complete positioning clarity
Walking away from a deep-dive session knowing exactly how to package your transferable skills for your target roles.
A CV that commands respect
Holding a clean, professionally structured document that passes ATS keywords, highlights quantifiable commercial wins, and positions you as a Top Candidate.
An executive LinkedIn profile
A polished online presence that positions you as a recognised subject matter expert in your field.
Total application confidence
Having a Certified CV Writer in your corner for a full month to help you tailor your document for every single vacancy.
Real Client Transformation
“Having found myself unexpectedly unemployed in my 50s, I was exceptionally negative about my chances in an ageist job market. Tony's consultation made me realise the vast wealth of experience I brought. The CV he put together was excellent and easily tweaked to optimise for ATS. I secured new employment about a month and a half after losing my job.”
DeniseWorkday Consultant
Introducing CV Coaching
CV Coaching is not a generic typing service where you fill in a form and receive an automated template.
It is an intensive, 1:1 collaborative partnership designed to unpick your career history, extract the commercial evidence you have overlooked, and translate your value into a compelling business case.
What makes this different from other CV services?
Certified CV Writing Expertise
Written directly by me as a Certified CV Writer, combining 18 years of corporate experience with modern hiring standards.
No One-Stop Templates
Most services give you a static document and walk away. I provide a full month of active application support so you can tailor your CV for every specific role you apply for.
24/7 Software Backing
You receive exclusive access to my custom Career Transition Tool, which evaluates your CV against live job specifications in seconds.
What You Get
Here is everything included in your CV Coaching package:
90-Minute Career Deep Dive (1:1 Session)
A comprehensive consultation where we unpack your background, identify your core transferable skills, and define your strategic positioning.
Professionally Written CV
Custom-crafted by me to pass ATS filters, highlight commercial ROI, and impress time-poor hiring managers.
Professionally Written LinkedIn Profile
Rebuilt to match your new CV positioning and attract executive search consultants.
1 Month of CV Tailoring Support
Direct 1:1 guidance on how to adjust your document for every vacancy you apply for over 30 days.
Included Fast-Action Bonuses
Bonus 1
Job Search Strategy Workbook
A step-by-step roadmap to target hidden market roles.
Bonus 2
1 Month Access to the Career Transition Tool
Unlimited AI-powered job match reports, trained on Tony's career coaching knowledge, and instant tailoring recommendations.
Bonus 3
1 Month of Weekly Group Coaching Calls
Live weekly access to me to troubleshoot obstacles and keep momentum high.
Bonus 4
1 Month Access to the Private WhatsApp Community
Connect with fellow mid-to-senior professionals navigating similar transitions.
Real Client Transformation
“Tony did an excellent job helping me refine my CV. He not only improved the structure and wording but also helped me see my strengths more clearly. He is knowledgeable, supportive, and genuinely invested in helping others succeed.”
AusraKey Account ManagerReal Client Transformation
“The advice from Tony, and the use of the CV checker, was invaluable during my search. Job hunting can be a soul-destroying process and having the ability to seek advice and know that it's the process that's broken, not you, was so appreciated.”
TimSenior Operations ManagerThis is PERFECT for you if:
- You are a mid-to-senior professional (10+ years experience) in Tech, Transformation, Operations, Finance, Risk, Governance, or Professional Services.
- You have been made redundant or feel unsettled in your current corporate role.
- You are getting ghosted by recruiters and want an objective, expert review of your positioning.
- You are ready to engage in the process and do the work required to become the Top Candidate.
This is NOT for you if:
- You are a graduate or entry-level candidate with less than 10 years experience.
- You are looking for a magic wand without being willing to examine your achievements.
- You want a cheap, automated template without personalised 1:1 input.
Meet Your Coach: Tony McBride
Hi, I am Tony McBride.
I spent 18 years in corporate environments, including Big Four consultancy (PwC) and Financial Services (Santander), before specialising as a Career Transition Coach and Certified CV Writer.
Over the past two years, I have helped over 200 senior leaders across the UK and Ireland land high-impact roles. My work earned me the Northern Ireland Professional Services StartUp of the Year Award.
I know how soul-destroying it feels to send applications into a void. My job is to cut through the noise, draw out the true commercial value of your experience, and give you the tactical strategy to secure the salary and role you deserve.
Career Transition Tool
This is much more than a simple tracker.
This comprehensive tool helps you with every single job application by ranking how likely you are to secure it.
It provides clear, actionable steps on how to tailor your CV to get more interviews, delivers bespoke guidance on how to prepare for those specific interviews, and meticulously tracks your job application pipeline.
“He’d vet the role, then give pointers on how to tailor the CV to best fit the criteria. I’ve seen an immediate shift in the number of applications reaching interviews.”
JoeL&D SpecialistLinkedIn review“You can submit your CV against job descriptions for review. It checks for a suitable match and suggests amendments 24/7.”
HenkService Delivery ManagerLinkedIn review“The advice from Tony, and the use of the CV checker, was invaluable during my search. Knowing it’s the process that’s broken, not you, was so appreciated.”
TimOperations ManagerGoogle reviewFrequently Asked Questions
Trial and error on your own drains savings far faster than investing in professional support. Securing a role even one or two months earlier saves thousands in lost income and protects your long-term earning potential.
Transform Your CV and Start Landing Interviews
Stop guessing what hiring managers want. Get complete, end-to-end CV positioning, LinkedIn rewriting, 1 month of tailoring support, software access, and group coaching today.
CV Coaching
- 1:1 Career Deep Dive (90 Mins)
- Certified CV & LinkedIn Profile Rewrite
- 1 Month of Application & Tailoring Support
- 4 Fast-Action Bonuses Included
Flexible Payment Option: Select Klarna at checkout to split the cost into 3 interest-free monthly payments.