Tony McBride
April 3, 2025
The current job market is incredibly competitive, perhaps more so than ever before.
Back in November 2024, reports showed an average of nearly 49 applications per job role.
Fast forward to today, March 2025, and with ongoing redundancies and restructures across many sectors, it’s safe to assume that number has climbed even higher.
There’s a huge pool of talented people seeking new opportunities, often driven by necessity and, understandably, a degree of panic.
This frantic energy creates a challenging cycle.
Let’s put ourselves in the shoes of someone recently made redundant.
The regular income has stopped.
Perhaps there was a settlement package, a crucial financial cushion they’re keen to protect, maybe even grow – a potentially once-in-a-lifetime cash injection.
The pressure is immense.
The instinct?
Get back into the game immediately.
Apply, apply, apply.
Cast the net as wide as possible because, surely, the more you apply for, the better your chances, right?
“You’ve got to be in it to win it.”
But what if this approach is actually hurting your chances?
While the intention is understandable, this scattergun strategy often backfires, contributing to a domino effect that makes the job search harder for everyone.
Endless, untargeted applications overwhelm recruiters and lead to precisely the outcomes job seekers dread most.
Think about it: when you apply for roles that aren’t a strong match for your core skills and experience, or when you send a generic CV that hasn’t been tailored, you’re significantly reducing your odds from the start.
There is a better way: Quality Over Quantity
Imagine switching gears.
Instead of spending hours firing off applications into the void, what if you invested that time strategically?
Taking a moment to pause, truly assess your unique skills, experiences, and career aspirations allows you to identify roles where you genuinely shine.
When you then tailor your CV specifically for those opportunities, highlighting the precise value you bring, the impact is transformative.
The Benefits for You, the Candidate:
The Wider Benefits
This isn’t just about individual success; it benefits the entire ecosystem.
Breaking the Cycle Together
By consciously shifting from quantity to quality, applicants can collectively ease the pressure on the system, leading to a more responsive and less disheartening experience for everyone involved.
I understand this isn’t easy.
Recognising the need for a strategic approach is one thing;
Implementing it effectively, especially when facing uncertainty, is another challenge entirely.
Knowing which roles to target, how to tailor your CV powerfully, and how to navigate the interview process strategically requires clarity and confidence.
This is where I can help.
If you’re feeling stuck in the application cycle and ready to adopt a more effective job search strategy, I’m here to guide you. Let’s work together to get this right.
Book a Free Consultation today to discuss how I can support you with:
Stop the endless applications. Start your strategic journey to the right role.