Let’s face it, LinkedIn can feel like an absolute minefield when you’re a job seeker
Between floods of generic #opentowork announcements and a lot of negative energy around the job market, finding your voice on the platform is tough.
But your potential hiring managers and recruiters are actively watching, and you need a content strategy that gets you seen for all the right reasons.
Let’s explore the benefits of a content strategy and how to go about getting seen for the right reasons.
Open To Work Post
First things first…
Please stop using the standard LinkedIn post template for your#opentowork posts.
It is so overused that it completely loses its impact and gets lost in translation.
Instead, write the update in your own words. Be incredibly specific about your target industry, your seniority level, and whether you want a remote or hybrid setup.
If you just vaguely state you want a Project Manager role, you will be swamped with irrelevant messages for junior PMO positions or massive digital transformation programmes which is a waste of your time.
Do not post these updates on a Monday.
Sounds a bit random, but it works!
Everyone does it first thing after the weekend, meaning the feed is flooded and your message gets instantly buried.
Pick any other day of the week, and only share this specific update once a month to capture new followers effectively.
Posting Content
I strongly advise steering away from posting regular updates about how draining your job search is.
Complaining about the market does not demonstrate your value to a future employer.
Your content strategy should focus entirely on showcasing your professional expertise. Share industry news, market trends, or brief stories from your past projects.
If you do not consider yourself a content creator, that is absolutely fine.
Follow the main subject matter experts in your field and repost their updates.
The trick is to always add your own brief perspective at the top so your network can see how you think.
Aim to do this just once a fortnight.
No harm in doing it more often if you wish, but when there’s plenty of other tasks to be doing, once a fortnight makes you look active enough to satisfy what a recruiter or hiring manager needs to see.
Engagement
The story you might be telling yourself right now is that success on this platform requires hundreds of likes and comments.
Let me reframe that perspective for you.
LinkedIn engagement is strictly about quality over quantity.
You want the right eyes on your profile, not just a high volume of random clicks.
The most important people, like corporate recruiters and hiring managers, are often silent scrollers who will never publicly like or comment on your post.
Do not sweat it if your updates get zero public engagement. If the right decision maker sees it once they’ve found your profile in a candidate search, the post has done its job in establishing you as a subject matter expert.
Negative Content & Wellbeing
Finally, be very careful about the conversations you join. The comments you leave across this platform are highly visible to everyone in your network.
If you engage with negative posts about the market, the algorithm will simply feed your timeline with more doom and gloom.
When you are already navigating a career transition, protecting your mental wellbeing is paramount.
A winning strategy is focused entirely on productive, professional content that builds your reputation and moves you closer to getting hired.
Good luck with your job searches this week, and if you’d like to learn how I can help you further, Book a free, no-obligation 30-minute consultation with me and tell me your story.
Let’s see if I can help you shift the dial and secure your new career.