Technology
- CTOs
- Product Leads
- Software Developers
- QA & Testers
- Data Specialists
- Customer Success Managers
- Agile Delivery Professionals
About Tony McBride
Helping mid to senior professionals articulate their worth, get seen by hiring teams, and secure the roles they want.
Book a Free ConsultationFrom Corporate Life to Career Coaching
I started my career at age 19 in a fast-scaling financial services firm, before moving to Santander and PwC. Those 18 years in corporate environments gave me first-hand insight into how organisations recognise talent and make hiring decisions.
Over the last 10 years, my focus was workforce planning. At PwC, I matched people across risk, compliance, finance, accounting, transformation, and tech to critical client opportunities, coaching them on their CVs and interview preparation.

A More Personal Purpose
As I moved into senior management, I found myself missing the direct coaching that had been such a rewarding part of my work. In the evenings and at weekends, I began helping friends and family who were navigating redundancies and uncertain next steps.
I founded my coaching practice in 2024 and went full-time six months later. Today, I help professionals articulate their worth and land roles that fit their skills and lifestyle.



Specialist Experience. Personal Support.
Mid-level specialists and senior professionals across the UK and Ireland, with experience in technology, transformation, operations, commercial and people roles.
Support at Every Stage
From identifying your next role to evaluating the final offer, practical tools and personal guidance support every stage of your job applications.
Evaluating your background to identify high-probability target roles and craft a focused search strategy.
Shaping a CV that passes automated systems and speaks directly to employer needs.
Practical resources and templates to manage, tailor, and track all your job applications efficiently.
Focused practice so you answer competency and scenario questions with clarity and calm.
Guidance on evaluating offers and securing the compensation package that reflects your true market value.
Book a free, no obligation consultation. We will discuss where you are now, where you want to be and how to get there.
Book a Free Consultation